I’m a senior content marketing and strategy leader with 7+ years of agency experience and a 15-year foundation in content creation, SEO, and audience-first communication.
I’m currently open to full-time senior and director-level roles (remote preferred) in content marketing, content strategy, SEO/GEO/AEO, and GTM strategy. If you’re building a team that takes content seriously, I’d like to talk.
What I Bring
A content strategy that earns authority over time, not just traffic spikes. I build pillar content architectures, topical authority frameworks, and editorial programs designed to compound, producing content ecosystems where each piece strengthens the whole rather than standing alone.
Hands-on writing and editing at the level the role requires. I am not a strategy-only contributor. I set direction and I personally produce the flagship pieces, the difficult thought leadership articles, the technically complex explainers, and the POV-driven content that sets the editorial bar for everything else.
SEO, GEO, and AEO that works in traditional and AI-driven search environments. I have been building content for AI-generated discovery since early 2023 (structured answers, topical depth, entity clarity, intent-aligned architecture) with measurable results in featured snippets, AI overviews, and LLM citations.
Cross-functional collaboration without friction. I have worked closely with founders, CEOs, product teams, sales organizations, and customer success teams to develop content aligned to real business priorities. I do not need heavy oversight to stay aligned. I ask the right questions at the start and deliver without requiring constant course correction.
A genuine instinct for technically complex subject matter. My strongest work is in markets where the subject matter is difficult and the audience is sophisticated, where the gap between generic content and authoritative content is widest, and where strong strategy creates the most durable competitive advantage.
Results
600%
Year-over-year organic traffic growth for a specialty construction client through pillar content strategy and consistent social execution
374
New keyword rankings built from a brand-new blog in under 90 days for an industrial supply client
250%+
Social following growth on a single platform, with a new platform presence built from zero for a patient-advocacy nonprofit
400%+
Organic traffic increase for a legal and clinical technology client through technical thought leadership and AI-search-optimized content architecture
50%
Growth in educational program participation for a healthcare-adjacent nonprofit through social media and email strategy
Experience Summary
Content Strategy Manager Cannonball Digital (formerly Clixable) — Remote | 2023 – Present
Lead content strategy and execution for a portfolio of concurrent B2B clients across technical, healthcare-adjacent, legal, industrial, and e-commerce verticals. Own the full content lifecycle — strategy, editorial direction, hands-on writing and editing, performance analysis, and optimization — with direct accountability to client leadership for measurable growth outcomes. Manage external writers, designers, and agency contributors. Implement SEO, GEO, and AEO methodology across all client programs.
Content Writer Clixable — Remote | 2022 – 2023
Produced high-quality, SEO-optimized long-form content across multiple simultaneous B2B client accounts. Applied keyword research, content audit methodology, and audience analysis to drive measurable organic growth. Developed early AI-assisted content workflows and began building GEO-informed content architecture in live client environments.
Freelance Copywriter, Content Editor & Proofreader Remote | 2007 – 2022
Built a 15-year independent content practice across B2B and B2C clients in specialty construction, industrial supply, legal and clinical compliance, healthcare-adjacent nonprofits, renewable energy, lifestyle e-commerce, and professional services. Produced case studies, thought leadership, web copy, email campaigns, social content, and long-form articles. Managed simultaneous long-term client relationships with full strategic ownership.
Worship Pastor & Event Director Harvest Church of Sioux Falls — Sioux Falls, SD | 2017 – 2021
Led organizational communications, content strategy, and creative programming for a community-facing organization. Planned and executed large-scale productions and regional events. Developed and managed a cross-functional team of contributors. Built and maintained consistent organizational voice across all internal and external communications.
Music Instructor & Recording Arts Director Montrose School District — Montrose, SD | 2007 – 2017
Designed and taught curriculum for grades 4–12. Founded and directed a Recording Arts and Music Production program. Managed departmental budget, equipment, and vendor relationships. Planned and executed an annual calendar of public-facing events including concerts, adjudicated competitions, and multi-day educational trips. Developed the foundational skills in complex-concept communication, systems thinking, and audience-first content that now define my approach to content strategy.
Core Capabilities
Content & Editorial
Content strategy and roadmap development · Pillar content architecture · Long-form writing and editing · Thought leadership and executive content · Technical storytelling · Case study and customer story development · Editorial standards and quality bar ownership · Content calendar management · Freelance and agency writer management
Search & Discovery
SEO strategy and execution · Generative Engine Optimization (GEO) · Answer Engine Optimization (AEO) · Keyword research and intent mapping · Content audits and gap analysis · On-page optimization · Featured snippet and AI overview targeting · Topical authority building
Campaign & Growth
GTM content strategy · Demand generation content · Multi-channel campaign development · Email marketing strategy · Organic social media strategy · Content performance tracking and reporting · Analytics and data-informed optimization
Collaboration & Leadership
Cross-functional stakeholder partnership · Executive and CEO collaboration · Agency and vendor management · Cross-functional content coordination · Direct and indirect team leadership
Tools & Platforms
Google Analytics · Google Search Console · HubSpot · Semrush · Ahrefs · SurferSEO · WordPress · Meta Business Suite · LinkedIn Campaign Manager · Mailchimp · ChatGPT · Claude · NoteBookLM · Perplexity · Jasper.ai · Asana · Trello · Notion · Microsoft Office · Google Workspace
Education
Bachelor of Arts University of Sioux Falls | Sioux Falls, SD
What I’m Looking For
Role types: Director of Content Marketing · Director of Content Strategy · Senior Content Marketing Manager · Content Strategy Lead · Head of Content · SEO / GEO / AEO Lead · GTM Content Strategy
Industries where I have the deepest context: B2B SaaS · Fintech · Healthcare and healthcare-adjacent · Legal and compliance · Specialty construction and industrial · Nonprofit and mission-driven organizations
Work preferences: Remote · Full-time · Available immediately
Compensation: Open to discussion for the right role and organization.
Let’s Talk
If you’re building a senior content team — or if you need a content strategy leader who can set the direction and personally do the hardest parts of the work — I’d welcome a conversation.
The fastest way to reach me is LinkedIn. You can also reach me by email at the address below.
Portfolio, GEO/AEO methodology, and case studies available at the links below.