From Boring to Brilliant.
Your content library shouldn’t just be trade show recaps and product releases.
Help it stand out through powerful and insightful content that moves people towards your brand’s solutions.
I build content ecosystems, where each piece of long-form content becomes a hub for social and email content that brings your customers closer to your solutions.
Let me help you stop wasting time and start seeing results through industry-leading content.
My Work Samples
How Do You Take a Brand-Spankin’ New Blog from Empty to 374 Keywords in 3 Months?
With the right strategy. I helped combine SEO and content strategies into a set of highly-targeted posts that offered more comprehensive information than 99% of the competition.
Now, only one quarter in, they’re seeing big increases in traffic, big wins for SERP features, and page 1 rankings for several difficult keywords.
Even better: the high-quality content and structure I’ve always used for articles has made it easy for their content to show up in (and often monopolize) AI overviews and LLM results.
That’s no accident: quality signals are integral in all my content marketing efforts because quality drives conversions.
How Do You Get a 600% YOY Traffic Increase With Content Marketing?
With a comprehensive and up-to-date content library and consistent social media marketing strategies.
I helped build a library of over 50 industry-leading blog articles that now dominate many searches. Paired with original social content to post 3x to 5x each week, this construction company has seen a 600% traffic increase from November 2021 to November 2022, all while battling significant competition in their niche and major Google search updates.
And as that library grows, old articles are refreshed and updated to better address their audience.
What Makes a Top-Result Page in a Highly Technical Market?
Top-tier research, a unique perspective, and a comprehensive analysis of industry impact.
When a court-focused drug testing company asked for a detailed article on a new and dangerous illicit substance, they didn’t realize it would become an authoritative piece for their industry in under a month. How did it end up within the top five results for its keyword so quickly?
Through detailed, industry-leading research compiled from top experts and stories around the topic. By gathering and presenting more information than almost any article on the topic, their new piece quickly ranked at the top of several SEPRs—even outranking the key sources within the article.
How Do You Build Compassion and Community in a Specialized Field?
Through deep conversations and regular communication with experts in the field who know it better than anyone else.
When a nonprofit dedicated to building understanding and compassion for people who stutter started looking for a marketing agency for their social media presence, we answered with sharp graphics and easy-to-understand copy. Each post helped spread knowledge of stuttering and evidence-based practices in therapy while simultaneously building a community of speech-language pathologists dedicated to seeking experience in the stuttering community to improve their approaches.
Since starting social and email strategies together, this nonprofit has seen a 50% increase in program participation, along with a 25% growth in their social following.
Thought Leadership
I’ve worked with several unique clients, and each strategy I’ve developed emphasizes high-authority content to build the brand’s reputation as a thought leader in their field.
From thought-provoking analyses of current trends and stats to unique perspectives on industry-specific topics, I’m designing content ecosystems that prove experience and authority through content that can’t be found anywhere else.
Beyond Judges: The Deeper Impact of Drug Testing
“A Donor’s Perspective” | PharmChek®
Seeing beyond punishment is a key aspect of this brand’s value proposition. And showcasing the positive effects of continuous monitoring helped them tell the story that courts may not see at first glance.
Through interviews with real PharmChek® donors, expert insights from drug court officials, and technical qualities that define the Sweat Patch as a testing standard, I developed an article that put the positive in front of the mandatory, allowing the brand to demonstrate the true value of their product: confidence that leads to lasting recovery from addiction.
Bringing Understanding to a Misunderstood Condition
Spero Stuttering, Inc. | Social Accounts, Email Marketing
Stuttering affects only 1% of the population, so it’s rarely represented or treated accurately. When Spero Stuttering came to my agency to improve their messaging and visibility via social media, I researched evidence-based approaches and listened to subject matter experts to create impactful posts that shine a spotlight on stuttering and the voices of people who stutter.
Through careful design, copywriting, and strategy, I helped this client grow their followings by 250% on one platform while establishing presence on a completely new platform. Today, they’re seeing continued growth in their newsletter and in their social visibility, leading to more participants in their educational development programs.
Testing the Limits of AI Content Creation
“Machine Mayhem” | Clixable, LLC
Shortly after ChatGPT hit the public, I took a day to test what it was capable of doing with the right prompting process. This article came from that experiment, including mockups for a fake company’s website to hold all the copy I co-created.
While much of my AI-enhanced workflow looks different today, this was a key moment in growing toward more robust AI incorporation and understanding.
Demand Gen and Product-Led Content
Moving visitors to customers is the entire purpose of content marketing, and I take that responsibility seriously. I intertwine customer stories with data and research to create content that is enticing, entertaining, and infinitely repurposable.
My clients don’t just see spikes in traffic. They see tangible gains in revenue.
Advancing Green Agriculture
“What Is Green Agriculture?” | Brooks Construction
During a content discovery interview, one of my owned accounts revealed that they wanted to expand into green agriculture through renewable natural gas (RNG) systems. They were establishing their reputation with a few local contractors and design firms but wanted to expand.
So we started a campaign focusing on RNG construction to highlight their unique market positioning in this field. A 6-month blast through blog and social media made it possible to snag top SERP spots within the market, specifically targeting investors interested in finding an experienced construction company for future projects.
The campaign allowed the brand to showcase their own expertise along with building thought leadership in the field of agriculture, renewable energy, and RNG solutions for farms and energy investors.
A Personal Touch with High-End Gifts
“Personalized Gifts for Men Who Have Everything” | Ox & Bull Trading Company
One of my clients wanted to showcase their customized men’s accessories in a classy, not-so-salesy way. Focusing instead on aesthetics, masculine fashion, and sentimental value, I developed an article that promoted unique cufflinks and other accessories as ideal gifts for the “man who has everything.”
Instead of a straightforward sales piece, this article focuses on personality matching with fashion, blending sentimentality with class. The article was also repurposed into several social posts and an email blast to help build momentum during the holiday buying season.
Promoting Advanced Drug Testing
“Drug Testing for Marijuana” | PharmChek®
A 30-year reputation as one of the most reliable and court-supported drug testing methods doesn’t guarantee a place in the market. For this drug testing company, I needed to help demonstrate the unique features that their sweat testing patch offers for marijuana testing.
Through expert interviews, careful research, and a thorough understanding of the science behind the patch, I developed an article that built out a case for using the PharmChek® Sweat Patch in place of urinalysis screening.
Not only does the article act as a standalone resource for web search traffic, but it also served as a basis for marketing and sales collateral and a hub for social content.
Technical Storytelling
Content is more than just sales collateral. It tells brand lore, industry insights, and compelling stories that build trust and reputation. And I love telling stories.
Even the most technical topics can become fascinating deep dives. They even make some of the best content for businesses. So I take the stories and combine them with statistics and deep research to create unique pieces that connect readers to the brand in more meaningful ways.
A Deep Dive into a National Crisis
“Super Meth Crisis: Why 96% of Seized Drugs Are Now This Variant”
This detailed exploration of what was a relatively unexplored at the time of publication has earned this client a 400% increase in website traffic, quality backlinks and social sharing, and a reputation for a leader in drug rehabilitation and cutting-edge research-based reporting.
From Failure to Success with a New Tool
“The Sweat Patch Applied: Yuma County” | PharmChek®
Yuma County’s juvenile drug court program was seeing big issues with their participants: recidivism, missed appointments, and difficulties with transportation and scheduling for court-mandated drug testing. They needed a solution.
My client’s unique drug testing product was the silver bullet that revitalized their program, created long-term success, and resulted in a nearly perfect program graduation rate. This article tells that story from the perspective of Yuma County’s leadership, as well as insights from PharmChek® experts.
Changing Perspectives with Expert Interviews
“Combating Drug Test False Positives” | PharmChek®
The client heard it all the time: what about false positive tests? It’s a real problem in legal settings, potentially levying penalties against otherwise innocent individuals. So I sat down with subject matter experts to learn the truth behind false positive drug test results—as well as the real issue: false negatives.
This data-driven walkthrough of testing issues and solutions helped my client establish a clear authoritative voice on this concern, as well as building a stronger case for switching from conventional testing and screening to their 24-hour monitoring solution.